Meet our founders, Sofia and Ren. Together, they've built a studio that bridges technical precision with artistic vision.

Sofia brings deep narrative expertise as an editor with over 19 years in the industry, while Ren's background in fine art and creative production skills bring structure and visual clarity to every project.

This partnership creates a workflow where technical craft and creative insight work hand in hand, turning your ideas into compelling visual stories.
Sofia brings deep narrative expertise as an editor with over 19 years in the industry, while Ren's background in fine art and creative production skills bring structure and visual clarity to every project.

Ren De Gersigny
they/them
With a fine art background and creative production expertise, Ren brings both artistic vision and practical structure to every Blue Room project, ensuring creative collaborations flow smoothly while maintaining the highest visual standards.

Sofia Tavares
she/her
With over 19 years in the industry, Sofia's reputation as a creative editor and storyteller has been shaped by her ability to see stories where others see just shots. Her commitment to ensuring every edit meets our highest standards has made Blue Room the trusted choice for creative agencies.

MarLé Visagie
she/her
MarLé is a freelance editor with a natural flair for complex stories, possessing the rare ability to identify the connecting threads between disparate elements and weave them into seamless narratives. Her sophisticated approach to storytelling makes her essential when projects demand editorial finesse.
Our Values Shape Our Work
Every project we take on reflects who we are and what we believe in. Our ethos isn't just background noise – it actively shapes how we approach creative partnerships and which collaborations we choose to pursue.

Conscious Creative Choices
As Clean Creatives signatories, we're part of a global movement of 1,000+ agencies who refuse to work with fossil fuel companies, choosing creativity that drives real solutions instead of greenwashing. Clean Creatives calls out the advertising industry's role in helping Big Oil mislead the public about climate change – and we believe our creative talents should be building a better future, not helping polluters cover up the damage they're causing. It's a simple principle: if a company is part of the problem, we won't be part of their solution.

Inclusive by Design
As queer, AFAB founders, we're proud of who we are and passionate about centering voices that often get pushed to the sidelines. We actively seek out and collaborate with people who have to fight harder to be seen, using our platform to amplify their talent. It's about making sure the creative conversation includes everyone.

Creative Problem Solvers
We're both creative people at heart who get genuinely excited when a client brings us a seemingly impossible brief. Sofia lights up when she finds that perfect piece of footage that no one else could track down, and Ren gets energized working through complex campaigns to get through to the core of the story. We don't just want to execute your vision – we want to dig in with you, challenge assumptions, and find creative solutions that surprise even us. The best projects happen when we're collaborating as creative equals.






